The processing of data by Marialivestockfarm can be divided into two categories:
- All data necessary for the execution of a contract with Marialivestockfarm will be processed for the purpose of contract execution and/or contract preparation. If external service providers are also involved in the processing of the contract, e.g. payment service providers, optimisation services, hosting companies, etc., your data will be passed on to them to the extent required.
- When you make use of our Offer, various information is exchanged between your terminal and our server or the server of the services we use. This may also include personal data. The information collected in this way is used, among other things, to further optimise our offer.
According to the requirements of the GDPR, you have various rights that you can assert with us. This includes the right to withdraw your consent at any time regarding the processing of selected data, in particular the processing of data for advertising purposes. The possibility of withdrawing your consent is always highlighted in a typographical manner. You will find further information on your rights below in an additional paragraph and in the individual descriptions of the respective data processing.
Our offer is only available to persons who have reached the age of 16. If you have not yet reached the aforementioned minimum age, you may use our Offers only if and insofar as your parents have expressly consented to this and you have provided us with sufficient proof of such consent.
2. Name and Contact Details of the Company’s Data Controller and Data Protection Officer
3. Purposes of the Data Processing, Legal Basis and Legitimate Interests Pursued by Us or a Third Party and Categories of Recipients.
3.1 Use of our Offer
When you use our Offer, in particular our website, information is automatically sent to our servers by the application or browser used on your terminal and temporarily stored in a log file. The following information is recorded without your intervention and stored in the log file until it is automatically or manually deleted:
- The IP address of the device used,
- The date and time of access,
- The name and URL of the file accessed, the website/application from which the access was made (referring URL),
- The unique identifier of the browser you are using,
- The name of your Internet service provider.
The processing of the above-mentioned data is carried out in accordance with Article 6(1)(f) of the GDPR. Our legitimate interest derives from the purposes of data collection listed below. At this point, we would like to point out that the data collected does not allow us to identify you personally or to make any inferences about you. We use the IP address of your terminal and the other data listed above for the following purposes:
- To ensure the correct establishment of a connection,
- To ensure a comfortable use of our Offer,
- Evaluate the security and stability of the system and,
- Performing other administrative tasks.
3.2 Conclusion, Performance or Termination of a Contract
Processing of data upon conclusion of the contract
We process the data necessary for the conclusion, performance or termination of a contract. This data includes in particular :
- – E-mail address,
- First name and surname, if applicable,
- Billing and payment data,
- Data entered by you and generated by the use of our Offer, such as gender, age and height, weight, etc.
The legal basis used is Art. 6 Para. 1 point a), point b) GDPR and Article 9 paragraph 2 point a) GDPR. Insofar as we do not use your contact details for customer support (see Section 3.3. in detail), we retain the data collected for the processing of the contract until the end of the contract or until the expiry of any contractual guarantee and warranty claims. After the expiry of the said period, we shall retain the personal data required by law for the prescribed legal period. During this period (usually six to ten years from the conclusion of the contract), the data will only be processed in the event of an audit by the tax authorities.
3.3. Processing of Data for Customer Support or Customer Service
3.3.1. Informative purposes
Insofar as you have registered for our Offer, we guide you as an existing customer. In this case, we process your details in order to send you information, for example about new, extended or improved features, products and services.
3.3.2. Targeted advertising
In order to ensure that you only receive the information that is intended to be of interest to you, we categorise and supplement your customer profile with other information. We use statistical information as well as information about you (e.g. reference data or basic data from your customer profile). The aim is to optimise our Offer according to your real or perceived personal interests and/or needs and to provide you with appropriate recommendations so that you are not bored with unnecessary promotions.
The legal basis for the above-mentioned processing operations is Article 6(1)(b) and (f) of the GDPR and Article 9(2)(a) of the GDPR. The processing of existing customer data for advertising purposes is considered a recognised legitimate interest in accordance with Recital 47 of the GDPR.
3.3.3. Customer Support
We use the Fresworks ticketing system, 2950 S. Delaware Street, Suite 201, San Mateo CA 94403 (“Freshworks”) for processing service, support and other user requests on the basis of Article 6(1)(b) of the GDPR. If you submit a support request via one of our channels (e.g. our contact form, live chat, e-mail, etc.), the following data (depending on the content and the selected contact channel) will be processed via Gorgias servers:
- The data you have entered,
- Your name,
- Your e-mail address,
- Your browser information,
- Your IP address.
3.3.4. Sending the Newsletter
We offer interested customers the opportunity to subscribe to our newsletter. In order to ensure that the e-mail address entered is actually associated with the interested customer, we use the double opt-in procedure: once you have entered your e-mail address in the registration field, we will send you a confirmation link. Only when you click on this confirmation link will your e-mail address be added to our mailing list. We store the data collected in this process solely for documentation and verification purposes. This data includes in particular :
- – The e-mail address transmitted,
- The IP address of the device used,
- The date and time of the recording,
- The way of addressing,
- The date, content and time of the confirmation email,
- The ip address of the device used for confirmation,
- And the date and time of your confirmation.
The legal basis used is Article 6, paragraph 1, point a) of the GDPR. We store this data until the end of the contractual relationship, as this allows us to prove the legality of sending the newsletter. After the expiry of this period, we will retain the personal data required by law for the prescribed legal period. During this period (usually ten years from the conclusion of the contract), the data will only be processed again in the event of an audit by the tax authorities. You can withdraw your consent at any time with effect for the future. To do so, simply click on the unsubscribe button in the relevant e-mail or send a short e-mail notification. To do this, please use the contact details of our data protection officer.
3.3.5. Right of objection
You can withdraw your consent to the processing of data for the above-mentioned purposes at any time, free of charge, separately for the respective communication channel and with effect for the future. This can be done by sending an e-mail or a letter to the contact details given in point 1.
In the event of an objection, we will block the contact address concerned for further processing of the promotional data. We will process your objection as soon as possible and implement the corresponding blocking measures immediately after verification. We would like to point out that, in exceptional cases, information or product recommendations may still be sent even after your objection has been received. This is only for technical reasons and does not mean that we will not implement your complaint. Thank you for your understanding.
4. Processing of Data for the Provision of Our Services
In the following, we would like to inform you about the processing of data necessary for the provision of our Offer:
4.1. Online Presence and Website Optimisation
We do not sell or rent your data to third parties for marketing purposes without your express consent. In order to provide our customers with the best possible product, to improve the quality of our Offer from time to time and to protect the interests of our customers, we will, in certain circumstances, disclose certain data to third parties; however, such disclosure will always be subject to strict restrictions, which are described in more detail below:
4.1.1. Cookies – General Information
To design and continuously improve our customer engagement efforts in accordance with Art. 6(1)(a) of the GDPR, we use an email marketing platform Klaviyo, 225 Franklin St, Floor 10, Boston, MA 02110, USA (hereinafter “Klaviyo”). We use Klaviyo for our e-mail marketing campaigns and to contact our registered users. To this end, when you sign up for the Dermalights email list twice, we send the following information to Klaviyo:
- Your name,
- Your e-mail address,
- Your time zone,
- Information about your device (screen resolution, browser information and operating system),
- Your IP address,
- Your location
- The language used.
You can withdraw your consent to the processing of data at any time by clicking on the “Unsubscribe” button in each newsletter or by simply informing us that you no longer wish to have this type of processing carried out in the future. To do so, please use the contact details of our data protection officer.
4.1.3. Pixels Facebook
In order to use, further optimise and evaluate the conversion of our Facebook campaigns as required, we use an individual behavioural pixel from Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) in accordance with Article 6(1)(f) GDPR. This pixel is embedded in the code of our website. This allows us to ensure that the Facebook ads we initiate are only displayed on the page of users who have expressed an interest in our services. In doing so, we ensure that our Facebook ads engage the potential interest of the user and do not annoy them. We also track the actions of Facebook users after they have seen or clicked on one of our Facebook ads. This allows us to evaluate the conversion of the respective campaign for statistical, market research and billing purposes. The following information is processed:
- the URL,
- campaign information (e.g. print specification, form field, activated button).
The data collected in this way is anonymous and does not allow us to draw any conclusions about the identity of the user. Processing for the purpose of behavioural and interest-based advertising is considered a recognised legitimate interest in accordance with Recital 47 of the GDPR. The data is stored in accordance with the retention periods stipulated by law and is then automatically deleted.
4.1.4. Facebook Similar Audiences Campaigns
In order to use, further optimise and evaluate the conversion of our Facebook campaigns as appropriate, we use an individual behavioural pixel from Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) in accordance with Article 6(1)(f) of the GDPR. You can find more information about Facebook’s Similar Audiences campaigns at: https://www.facebook.com/business/help/365463786964246
Such processing for the purpose of behavioural and interest-based advertising is considered a recognised legitimate interest in accordance with Recital 47 of the GDPR. If you are part of Facebook’s similar audiences, we will transmit your email address and device ID to Facebook. You can withdraw your consent to special data processing at any time by changing your Facebook settings: https://www.facebook.com/settings/?tab=ads or by simply informing us that you no longer wish to have this type of processing in the future. To do so, please use the contact information of our data protection officer.
4.1.5. Tag Pinterest
In order to use, further optimise and evaluate the conversion of our Pinterest campaigns as required, we use a Pinterest tag, an individual code snippet, from Pinterest Inc, 635 High Street, Palo Alto, CA, USA, (“Pinterest”) which is embedded in the content of our website in accordance with Article 6(1)(f) GDPR. This allows us to verify that the Pinterest ads we initiate are only displayed on the page of users who have expressed an interest in our services. In doing so, we ensure that our Pinterest ads engage the potential interest of the user and do not disturb them. We also track the actions of Pinterest users after they view or click on one of our Pinterest ads. This allows us to evaluate the conversion of the respective campaign for statistical, market research and billing purposes. The following information is processed:
- Information about the device (e.g. type, brand),
- the operating system used (e.g. iOS 11),
- the IP address of the device used,
- the time of use of our Offer,
- the type and content of the campaign and
- the reaction to the respective campaign (e.g. click on a button).
The data collected in this way is anonymous and does not allow us to draw any conclusions about the identity of the user. The said processing for the purpose of behavioural and interest-based advertising is considered to be a recognised legitimate interest in accordance with Recital 47 of the GDPR. The data is stored in accordance with the statutory retention periods and is then automatically deleted.
4.1.6. Google Analytics
- -Browser type/version,
- the operating system used,
- the referring URL (the page previously visited),
- the host name of the accessing computer (IP address),
- the time of the server request.
Are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the Offerings, compile reports on activities and provide other services related to the use of the Offering for market research and needs-based design purposes. This information may also be passed on to third parties if required by law or if third parties are commissioned to process this data. Your IP address will not be merged with any other data held by Google. IP addresses are anonymised so that they cannot be attributed (so-called IP masking).
4.1.7. Google Gestionnaire de balises
4.1.8. Stripe Payment Processing Service
We use SMSBump to send an alert when a customer abandons their shopping cart before checking out. Neither SMSBump nor this information will ever be used to identify individual users or to match them with additional data about an individual user. SMSBump only collects:
- Phone number
- Message delivery status
- Link Interactions
If you have any further questions, please contact: hello@Marialivestockfarm.com
5. Recipients Outside the EU
As stated in points 3.4 and 3.5 above, data may also be transmitted to recipients outside the European Union or the European Economic Area. This applies in particular to the processing of the analysis and targeting technologies mentioned, which may involve the transmission of data to the servers of service providers. Other recipients may be affiliated service providers that we need to provide our services, such as hosting providers, CRM tools or analysis service providers. These servers may be located outside the European Union, including in the United States. We ensure that these service providers guarantee data protection standards equivalent to those of the GDPR and that the applicable directives are complied with. We therefore only work with certified service providers. For the said certification, the European Commission has established the adequacy of the level of data protection under number C(2016) 4176) in accordance with Article 45 of the GDPR. The use of the said certified service providers thus meets the European standard of data processing in accordance with the law. In addition, service providers based outside the European Union have granted us adequate contractual guarantees ensuring compliance with these European standards and the adoption of data subjects’ rights, for example based on the European Commission’s standard contractual clauses https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:FR:PDF.
6. Your Rights
In addition to the right to contest the consents you have given us, you may exercise the following rights if the respective legal requirements are met:
- The right to information about your personal data held by us in accordance with Article 15 of the GDPR,
- In the case of transmissions in accordance with Articles 46, 47 or 49(1)(2) of the GDPR, the right to information or reference to suitable or adequate safeguards and the possibility of obtaining a copy of such safeguards or whether such safeguards are available,
- Your personal data stored with us in accordance with Article 15 of the GDPR,
- The right to correct inaccurate data or complete accurate data in accordance with Article 16 of the GDPR,
- The right to delete your data held with us in accordance with Article 17 of the GDPR,
- The right to restrict the processing of your data in accordance with Article 18 of the GDPR,
- The right to data portability in accordance with Article 20 of the GDPR.
6.2. Right of Challenge
Under the conditions of Article 21, paragraph 1 of the GDPR, it is possible to withdraw your consent to the processing of data for reasons related to the particular situation of the data subject.
7. Data Security
We use the highest standards of information security for our infrastructure and the processing of your data. For example, we use IT safeguards such as firewalls and data encryption. Our buildings and data are subject to physical access controls. Only those employees who need access to our customers’ personal data in order to conduct their business are granted access.
All data that you have personally transmitted to us, including your payment information, is transmitted via the general and secure SSL (Secure Socket Layer) standard. SSL is a proven, secure standard that is used for online banking transactions, among other things. You can recognise an SSL connection by the s after http (https://…) in the address bar of your browser or by the lock symbol in the lower part of the browser.
We also use appropriate technical and organisational security measures to protect your personal data stored with us against manipulation, partial or total loss and unauthorised access by third parties. Our security measures are constantly monitored in relation to technological progress, regularly adapted to the respective risks and, if necessary, improved.
Protecting the privacy of young children is particularly important. For this reason, we do not knowingly collect or solicit personal information from anyone under the age of 16 or knowingly allow them to register. If you are under 16, please do not send us any information about yourself, including your name, address, telephone number or e-mail address. No one under the age of 16 is allowed to provide personal information to the Services. If we become aware that we have collected personal information from a child under the age of 16 without verification of parental consent, we will notify the child.
If we learn that we have collected personal information from a child under the age of 16 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we may have information about or relating to a child under 16, please contact us at hello@Marialivestockfarm.com.